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US Universities Are Better At Using Social Media Than Universities In UK, Report Finds

US Outperforms UK On Social Media Strategy

Universities in the US are better at using social media than their UK counterparts, a report has found. Social media consultancy Sociagility measured the Facebook, Twitter, YouTube and website engagement of the top 25 US and top 25 UK universities in the 2011-2012 Times Higher Education World University Rankings.

The report found an almost exact correlation between the institutions’ social media strategy scores and their ranking.

The universities’ use of social media was assessed across five attributes known as “Print”: Popularity, including site traffic, followers and fans; Receptiveness, such as linking and referencing; Interaction; Network reach; and Trust, including positive endorsements and ratings.

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