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Facebook Can Easily Generate Over $1.2B From Mobile Advertising, Mobile Squared Admits

Facebook To Bank $1.2 B Per Year On Mobile Ads

Though Facebook has yet to advertise on mobile devices (smaller screens present enormous marketing hurdles), that hasn’t stopped the web world from speculating just how much the social media agency stands to make when it does break out the mobile advertising banners.

UK-based analyst firm Mobile Squared took its stab at the question, and reasoned that Facebook stands to make an average revenue per mobile user of $6.50 per year, about $2 more than it currently makes off each online user. Mobile Squared based its math on Facebook’s S-1 issued earlier this month. That said, the analyst firm reckons Facebook could easily generate over $1.2 billion off mobile advertising in its first year just from the US and Euro Big 5 markets.

Mobile Squared estimated there are 185.3 million Facebook Mobile users in the six markets that include France, Germany, Italy, Spain, UK and US. It then followed a comScore statistic stating the average UK mobile user on Facebook spends an average of 24 hours per month on the site, but took a more conservative approach by basing its math on half that figure at 12 hours per month.



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