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30% Of Mobile Or Tablet App Users In US Spend Their Time On Social Networking, New Data From Flurry Analytics

Even On Smartphones, Your News Is More Likely To Be Found Through Social Media

The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news app.


Recent studies of mobile and tablet audience behaviors are telling roughly the same story: Most users spend most of their time playing games and social networking.


U.S. mobile or tablet app users spend 30 percent of their time in social networking (second only to games at 49 percent), while news apps capture only 6 percent of total time, according to new Flurry Analytics data.



Country
Other News From USA

Cuyahoga County Public Library Utlizes Social Media To Engage Readers

Amer Insurance Rolls Out Interactive Social Media Strategy To Improve Its Relationship With Local Community

Leading Social Media Resource For Hispanic Marketers Hispanicize.com Relaunches Its Website With Expanded Coverage


Industry
Other News From Social Media Industry

Facebook Can Easily Generate Over $1.2B From Mobile Advertising, Mobile Squared Admits

New Facebook App Called 'FaceVox Suit' Launched By CustVox To Analyze Social Media Buzz In Real-Time

Social Media Marketing Software 'Argyle Social' And Channeladvisor Jointly Hosting A Social Media Webinar For Retailers