Woolworths SA and Quirk have collaborated to enhance South Africa's f-commerce platform, facilitating and executing sales transactions on Facebook, and providing more than four million users the ultimate in online shopping experiences.

Quirk, recently named as South Africa's 'Best Digital Marketing Agency' at the industry's Bookmarks awards, has developed the browser that shows how to display a page's words and images, for the user on the f-commerce page.

Woolworths Head of Online, Nikki Cockcroft, says: “This was just the beginning. F-commerce is the next step and there'll be plenty more. Already customers can shop for homeware, beauty products, clothing and general goods while browsing and chatting to their mates, and in the near future, we will be enhancing this development to include food as well as offering integrated payment.