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Google Analytics Launches New Initiative 'Social Data Hub' To Enable Social Media Platforms Make Their Impact Visible

Google Analytics Announces Social Data Hub, Hopes To Centralize All Social Metrics

The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. With Social Data Hub, Google is opening its interface to enable social media platforms to make their impact visible to marketers, publishers and analysts using Google Analytics. This means that marketers will now have access to social interaction happening in and outside their websites.

Other News From Social Media Industry

Growing Use Of Social Media By Federal Agencies Obstructs Congress From Monitoring Inappropriate Political Statements

Google’s Growth Of Social Networking Efforts Surpassing Predictitions And Are In A Progress, Says CEO Larry Page

7.4% Of US Marketers Are Currently Allocating Their Marketing Budgets To Social Media