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Survey Result: 40% of UK Travellers Use Social Media Channels To Research Holidays

Social Media Becoming Most Important Marketing Channel For Travel, PPC In Fourth Place

Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel for the industry ahead of consumer reviews, mobile and pay-per-click advertising.



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Industry
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Digital Marketing Agency Webitude To Provide Social Media Services To Cleartrip

Sky 2000 Travel Launches Facebook Page With Exciting Contests And Giveaways

GoMio Releases A Suite Of Social Networks & Review Sites Called 'GoDashboard' To Help Travelers To Plan Customized Foreign Vacations