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Survey Result: 40% of UK Travellers Use Social Media Channels To Research Holidays

Social Media Becoming Most Important Marketing Channel For Travel, PPC In Fourth Place

Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel for the industry ahead of consumer reviews, mobile and pay-per-click advertising.

Other News From UK

Social Media Is Rapidly Changing Customer Service Industry, Reveals Social Media Customer Service Report Conducted By TNS

Diamond Engagement Rings Online Retailer Serendipity Diamonds Expands Growth By Utilizing Social Media Launches Twitter Page To Promote Its Newly Launched Online Shop Website

Other News From Travel/Tourism Industry

Digital Marketing Agency Webitude To Provide Social Media Services To Cleartrip

Sky 2000 Travel Launches Facebook Page With Exciting Contests And Giveaways

GoMio Releases A Suite Of Social Networks & Review Sites Called 'GoDashboard' To Help Travelers To Plan Customized Foreign Vacations