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Survey Result: 40% of UK Travellers Use Social Media Channels To Research Holidays

Social Media Becoming Most Important Marketing Channel For Travel, PPC In Fourth Place

Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel for the industry ahead of consumer reviews, mobile and pay-per-click advertising.

Other News From UK

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Updating Or Checking Of Status On Social Networks Affecting Sleep Quota Of Britons, Survey Reveals

BT Vision Adds Social Media Elements To Its Vision Broadband Connected TV Service To Compete With Netflix

Other News From Travel/Tourism Industry

Facebook Page Of Australian Tourism Becomes The Most Popular Tourism Page In The World, Crosses 2M Fans

Expedia Media Solutions To Integrate Social Media Capabilities To Allow Partners Enhance Existing Advertising Campaigns

Tourism Australia's Facebook Page Is Most Popular Tourism Page In The World, Planning To Increase Spend On Social Media In 2012