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Survey Result: 40% of UK Travellers Use Social Media Channels To Research Holidays

Social Media Becoming Most Important Marketing Channel For Travel, PPC In Fourth Place

Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel for the industry ahead of consumer reviews, mobile and pay-per-click advertising.

Other News From UK

Nominations Are Out For The Inaugural Social Media Awards Social Buzz

Northwood Uses Facebook And Twitter To Provide Vital Marketplace Data And Industry Trends To Landlords

Social Media Is Rapidly Changing Customer Service Industry, Reveals Social Media Customer Service Report Conducted By TNS

Other News From Travel/Tourism Industry

New Service Called Social Index Engine Launched By AXSES, To Help Hotels And Tour Operators Manage Social Media

Facebook Page Of Australian Tourism Becomes The Most Popular Tourism Page In The World, Crosses 2M Fans Expands Its Presence On Social Media Channels To Engage With More Visitors And Tourists