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Survey Result: 40% of UK Travellers Use Social Media Channels To Research Holidays

Social Media Becoming Most Important Marketing Channel For Travel, PPC In Fourth Place

Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel for the industry ahead of consumer reviews, mobile and pay-per-click advertising.

Other News From UK

Nominations Are Out For The Inaugural Social Media Awards Social Buzz

John Lewis Department Stores Launches New Facebook Gift App, Enabling User To Search Gifts This Christmas Season

Northwood Uses Facebook And Twitter To Provide Vital Marketplace Data And Industry Trends To Landlords

Other News From Travel/Tourism Industry

New Service Called Social Index Engine Launched By AXSES, To Help Hotels And Tour Operators Manage Social Media

Ryan Solutions And Guest Research Survey: Only As Few As 1.5% Of Resorts Guests Are Reached By Social Media Messaging

Australian Travel Companies Creating Presence On Local Chinese Social Media Platforms To Attract Chinese Tourists