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Survey Result: 40% of UK Travellers Use Social Media Channels To Research Holidays

Social Media Becoming Most Important Marketing Channel For Travel, PPC In Fourth Place

Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel for the industry ahead of consumer reviews, mobile and pay-per-click advertising.



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Industry
Other News From Travel/Tourism Industry

Thornton Travel Retail Group Partners With A Social Media Agency To Provide Social Media Services To Travel Industry

Tourism Australia And Jetstar Turned To Social Media Channels, Partnered To Entice More Japanese Tourists

Australian Travel Companies Creating Presence On Local Chinese Social Media Platforms To Attract Chinese Tourists