The beer brand, which has been a sponsor of the championships since 1988, will be inviting fans to undertake a series of football challenges to earn the chance to win tickets. One fan will also have the chance to present the Carlsberg man of the match award to the winning player at the final of next summer’s tournament, which takes place in Poland and Ukraine. The campaign will be supported on TV, outdoor, on-pack and on POS material. It follows the the first phase of the brewer’s Euro 2012 activity, dubbed “Get Behind England”, which has been running throughout England’s final three qualifying games.